Our ReviewGNC AMPPure Isolate

The GNC AMP Pure Isolate's ingredient list is concise yet effective, centering around Whey Protein Isolate. This form of protein is renowned for its high purity, low fat, and minimal lactose content, making it a premium choice for muscle recovery and growth.

The inclusion of natural and artificial flavors, along with cocoa, contributes to the palatability of the product. However, some might prefer a product without artificial flavors. The presence of cellulose gum, a thickening agent, aids in the texture of the powder but is generally considered safe and non-nutritive.

Sucralose, a zero-calorie sweetener, makes the product appealing to those watching their sugar intake. Yet, it's worth noting that some people again, might be cautious about artificial sweeteners and may prefer natural alternatives found in competing products.

Considering the quality and effectiveness of the primary ingredient, whey protein isolate, this product stands strong. However, the inclusion of artificial flavors and sweeteners might not align with everyone's preferences. An addition of natural sweeteners or flavorings could enhance its appeal to a broader audience.

The effectiveness of GNC AMP Pure Isolate primarily hinges on its main ingredient, Whey Protein Isolate. This protein type is highly efficient for muscle repair and growth due to its high purity and rich amino acid profile. It's quickly digestible, making it ideal for post-workout consumption to aid in rapid muscle recovery. With each serving providing 25g of protein, it significantly contributes to daily protein requirements, essential for muscle building and maintenance.

The low fat (1g per serving) and fairly low carbohydrate (4g per serving) content make it a more suitable option for those focusing on lean muscle gain without unnecessary calorie intake.

However, aside from a single protein source and some flavor, it's a wrap for this product. The carbs are not impressively low, it's not all-natural, and there are no added ingredients such as digestive enzymes, added BCAAs or creatine. It's just a decent serving of protein wrapped with a flavor.

The flavor is notably rich and pleasantly chocolatey, distinguishing itself from basic chocolate protein powders. The texture, however, is a bit of a mixed bag. While it's generally smooth, there is a tendency for the powder to clump, especially if not mixed vigorously. This clumping is not overly bothersome but does require some extra effort in preparation.

In terms of mixability, the powder blends fairly well with both water and milk. However, the intensity of the flavor does seem to vary depending on the liquid used. With water, the taste is strong and may come off as slightly overpowering for some. When mixed with milk, the flavor becomes creamier and more balanced.

While the quality of GNC AMP Pure Isolate is commendable, the lack of additional value-adding ingredients such as digestive enzymes, BCAAs, or creatine even narrows its competitive edge. The carbohydrate content is typical, and the presence of artificial flavors and sweeteners further positions it away from the premium segment.

When compared to other products in the market that offer these additional benefits, the value proposition of GNC AMP Pure Isolate seems less compelling. Its price point, edging towards premium, doesn't fully align with its offerings in our opinion.

Ultimately, the decision hinges on whether you value GNC's brand reputation and product quality enough to justify the higher price of AMP Pure Isolate. For some that love a particular flavor or are hardcore GNC fans then this product may still be an effective part of your routine.