The 365 Grass-Fed Whey Protein powder is a simple protein supplement from the 365 brand, part of the Whole Foods Market product line, known for its focus on clean ingredients. This whey-based protein powder blends whey concentrate and isolate to offer 20g of protein per serving, with just 2g of net carbs and 2.5g of fat. Designed to support muscle recovery and overall protein intake, it's made with grass-fed whey, organic cocoa, and a combination of natural sweeteners, including stevia and monk fruit. With 110 calories per 27.5g scoop, it caters to those looking for a protein boost with minimal added ingredients.
The ingredient profile of 365 Grass-Fed Whey Protein is straightforward, focusing primarily on the protein source. It contains a blend of whey protein concentrate and whey protein isolate.
The inclusion of organic cocoa powder adds a natural chocolate flavor, and its alkali processing ensures a smoother mix and richer taste.
Xanthan gum is used as a thickener to improve the texture and mixability, which is common in protein powders to prevent clumping. Sweetening is done using stevia and monk fruit extract, both of which are natural, zero-calorie sweeteners that are generally well-tolerated and avoid the use of artificial sweeteners.
While the ingredient list is largely clean, some users might prefer a product without xanthan gum, as it can cause minor digestive upset for sensitive individuals. Adding digestive enzymes could also enhance the product’s appeal, improving its digestibility. However, as it stands, this product keeps things simple, focusing on core ingredients without unnecessary additives. Given its clean ingredient profile, use of natural sweeteners, and reliance on grass-fed protein sources, the ingredient quality of 365 Grass-Fed Whey is commendable.
The 365 Grass-Fed Whey Protein aims to support muscle recovery and increase daily protein intake, and its formulation aligns well with these goals. The blend of whey protein concentrate and isolate provides a balanced mix of fast-absorbing proteins. Whey isolate, with its higher purity, is absorbed more rapidly, which can be particularly beneficial post-workout when fast protein delivery aids in muscle repair. Meanwhile, whey concentrate offers a slightly slower release, sustaining protein synthesis over a longer period. This combination makes the product versatile, and suitable for both pre- and post-workout consumption, as well as a general protein supplement.
With 20g of protein per 27.5g scoop, the product achieves a solid protein-to-serving ratio. This supports effective muscle protein synthesis without excessive calories. The inclusion of grass-fed whey suggests a higher quality protein source, potentially offering better nutrient density and a more favorable fatty acid profile than conventional whey.
The product’s net carb content is low at 2g per serving, making it suitable for low-carb diets. With a moderate fat content of 2.5g, the formula provides a slight energy boost while remaining compatible with most dietary approaches. While the lack of added digestive enzymes might be a limitation for users with sensitive digestion, the overall formula delivers on its promise of supporting muscle recovery and general protein supplementation effectively.
The chocolate flavor of 365 Grass-Fed Whey delivers a pleasantly rich, cocoa-forward taste with a natural sweetness that doesn’t come off as overly artificial. The use of organic cocoa powder provides an authentic chocolate experience, enhanced by the smooth sweetness of stevia and monk fruit. This blend of sweeteners manages to balance the cocoa’s natural bitterness while avoiding the overly sweet or lingering aftertaste that can sometimes accompany stevia.
In terms of texture, the powder achieves a fairly creamy consistency, especially when mixed with milk, which naturally complements the chocolate flavor and adds a richer, fuller mouthfeel. When mixed with water, the texture remains relatively smooth, though it can be slightly thinner, which is typical for most whey concentrates and isolates. It still retains a pleasant chocolate taste, though the creaminess is less pronounced than with milk.
The product’s mixability is generally solid, as it dissolves quickly and doesn’t leave large clumps behind. However, slight clumping or grittiness can occur, particularly when shaken with a lower liquid volume or without a shaker ball. This issue is more common among grass-fed whey products, which tend to be less refined. Still, with sufficient liquid and vigorous shaking, the powder mixes well enough to deliver a satisfying shake.
The 365 Grass-Fed Whey Protein lands in the mid-to-upper cost range for grass-fed whey products, reflecting its focus on cleaner ingredients and grass-fed sourcing. However, when comparing value, it’s essential to factor in its cost relative to the protein content. While it offers a decent blend of concentrate and isolate, there are competing grass-fed whey products that deliver a purer protein source, such as isolates, at a lower cost per gram of protein. These alternatives not only provide higher protein density but also retain clean ingredient profiles, often making them more economical for those primarily focused on maximizing protein intake.
While the product's overall quality is undeniable, it may not be the most cost-effective choice for budget-conscious users. The price point could be more justifiable if it included additional functional ingredients like digestive enzymes, which would enhance digestibility and potentially provide better value for the cost. For those specifically seeking a grass-fed product with a blend of protein types, this option is still reasonable; however, those who prioritize cost-efficiency might find better alternatives among pure isolates.
365 Grass-Fed Whey Protein offers a quality option in the mid-to-upper price range, primarily targeting users who value grass-fed protein sourcing and minimal additives. It combines whey concentrate and isolate, providing versatility for various supplementation needs, but the cost may be a limiting factor, especially given the availability of pure isolate products that offer similar quality at a lower price per gram of protein. While the chocolate flavor and clean ingredient list are appealing, the product’s value could be enhanced by improving protein density or incorporating digestive enzymes for better digestibility.
This product is most suitable for those seeking a naturally flavored, grass-fed whey supplement without artificial additives, even if it comes at a slightly higher cost. It’s recommended for users who prioritize ingredient sourcing over sheer protein density or cost-efficiency. However, more price-conscious users or those looking for a purer protein option may find better value with other grass-fed isolates.