Of all the protein powders on the market, Optimum Nutritions Gold Standard has been the benchmark for a long time. It still rates as the best known and number one seller in many stores as well as online. But does it really deserve to take first place on the podium?
We have taken a closer look to see if this product really deserves to be the Gold Standard in protein powders.
Find Optimum Nutrition Gold Standard on Amazon
100% Whey, it is not! But the label is not too misleading if you compare this product to the competition. This product has a short list of ingredients with Whey Isolate, Whey Concentrate and hydrolyzed Whey Peptides being the main components. Some may argue that a pure whey isolate offers the best value protein powder, but a blended product offers some advantages found in each form. This offers a more balanced protein supplement. Whey concentrate as a less processed form that includes Phosopholipids and Conjugated Linoleic Acid, which are not found in the purer form of whey isolate. The whey peptides are a pre-digested form of whey isolate, which are more rapidly absorbed by your body. This provides the essential amino acids you body needs more rapidly.
When compared with the competition, Gold standard is significantly short on additives when compared with the competition. The whey protein of this product provides 24grams of protein per 30.4gram serve. Thats leaves only 6.4grams of additives, which mainly make up the flavour of the product. Lecithin is added to improve mixability of the powder. Acesulfame Potassium is an artificial sweetener. Aminogen is included as enzymes to aid with digestion. Lactase is included to aid in the digestion of the small lactose content from the whey concentrate. So if you are lactose intolerant, you may want to stay clear of this product.
When it comes to price, Gold Standard stacks up really well against the competition. Tubs are available in 1, 2 and 5 pounds, as well as a 10pounds bag. The larger sizes are not available in all flavors however.
When we take out all additives and divide the recommended retail price of a 5 pound tub (RRP$57.99) by the actual protein content, we got a total cost of $0.97 per 30grams of included protein. This is exceptionally low cost! Of course when purchasing online from Amazon we can get it much cheaper than the recommended retail price. We would recommend going for the larger 5 pound tub at least as the more economical option providing 73 total serves.
We found that Gold Standard mixed very quickly in both milk and water, without any clumping. Although we did prefer the taste on this product when mixed with milk as the flavor seemed fuller.
Gold Standard comes in a huge number of flavors (26 in all), including several different variations of chocolate.
We tested the double rich chocolate flavour for this review and found it to be rich and earthy, though found it a bit weak when mixed into water. It has a smooth texture and does not leave any nasty taste in your mouth after consuming it.
This is a solid product that delivers exceptional value for money when compared to the competition. It provides a well balanced blend that is ideally suited for post workout or as a meal replacement for various diets including the ketogenic diet. Does it deserve to take its place as best seller? Unless you're an elite athlete, it should certainly be considered as a top contender for those seeking a general purpose protein powder. We would also recommend this product if you are new to protein supplement use. We would only suggest staying clear of this product it you are lactose intolerant, as it does contain a small amount of lactose.
We find the best prices on Amazon and have provided a link below:Optimum Nutrition Gold Standard (Amazon.com)
per 30 grams of product
per 30 grams of protein